OUR GROUP / OUR PURPOSE

Local roots.
Limitless ambition.

We bring diverse businesses together with one shared ambition: to build meaningful partnerships and create value that lasts. From our home in Erbil, we connect local understanding with a global perspective.

Explore our story↓

06Specialist sectors. One shared vision.

01 / WHO WE ARE

Different expertise.
Shared purpose.

Market Minds Group is a diversified business group based in Erbil, Iraq. Our work spans international brand partnerships and franchises, airline and logistics, healthcare, oil, marketing, and tunnel construction.

Our local roots help us understand the communities and markets we serve. Our international outlook helps us connect those needs with brands, ideas, and expertise from beyond our borders. Together, they shape how we pursue sustainable growth.

A collaborative business planning session

02 / WHAT DRIVES US

A clear direction.
A lasting commitment.

Our vision

To create lasting value through innovation and partnership, connecting local potential with wider opportunities across the sectors in which we work.

Our mission

To bring specialist knowledge, creative thinking, and a commitment to quality into every business relationship. We focus on solutions that meet customer needs, strengthen our partners’ presence, and support the development of our markets.

03 / HOW WE WORK

The principles behind
our progress.

Quality with purpose

We focus on the quality of what we deliver and the experience it creates for customers. Careful attention to service, safety, and execution guides our approach across sectors.

Innovation in practice

We look for better ways to respond to changing needs, combining creativity with informed decisions to develop relevant services, campaigns, and business opportunities.

Partnership for growth

We value relationships built around shared ambition and mutual benefit. Understanding our partners’ goals helps us identify opportunities and work towards outcomes that matter.

04 / OUR EXPERTISE

Six sectors.
Connected by ambition.

Explore the businesses and projects that make up our group. Each brings a distinct expertise to our wider purpose.

International brand partnerships

Working with brands including Europastry, Match Perfumes, and Half Million to develop partnerships and explore growth opportunities.

Airline & logistics

Supporting transport and logistics needs with a focus on efficient operations and reliable service.

Healthcare

Advanced interventional healthcare through the Comprehensive Interventional Center (CIC) in Erbil.

Oil & fuel services

Oil-sector activities and fuel services, including Syar Oil Station in Erbil, with attention to safety and customer convenience.

Marketing & brand development

Market Minds Agency combines digital marketing, social media management, and brand development to strengthen audience connections.

Tunnel construction

Engineering and infrastructure ambitions include the planned 3.7 km Harir Tunnel project in the Duhok region.

05 / MARKET MINDS AGENCY

Brands we connect.
Stories we help tell.

Our agency collaborates with a diverse range of brands and companies, including Kazwell, Erbil Rotana, and Zain Cash. Through comprehensive marketing services and tailored strategies, we help strengthen visibility, audience engagement, and market presence.